NAHB Study

Below are links to references and stories regarding buyer behavior and demand statistics. Very interesting statistics and plenty support for positioning our market ahead of the curve and continuing to hold the same conversation that we started at the symposium as we go forward. NAHB Study – What Buyers Really Want: Recent study that says what features buyers look for in homes. 4 of the top 5 are green/efficient items

Massachusetts study – Consumers are underwhelmed by the lack of professional education on sustainable issues. (study attached – “impact study 2012”)

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